Introduce the renewed adults-only resort to the Israeli market through atmosphere rather than a room-by-room tour.
HOTEL & LIFESTYLE / 03.2
ST GEORGE BEACH HOTEL & SPA RESORT
PAPHOS, CYPRUS
Located on the Mediterranean coast near Paphos, Cyprus, St George Beach Hotel & Spa Resort is a premium adults-only beachfront destination. The content was created when the renewed hotel was being introduced to the Israeli market, helping travelers discover it through its atmosphere, hospitality and Mediterranean lifestyle.
MY ROLE
Creative Direction · Hotel & Lifestyle Content
Use movement, Mediterranean light and lived-in moments to make the destination feel immediate and desirable.
Lifestyle films · Resort content · Social assets
Translate the experience of the place into content that supports awareness and travel consideration.
HOTELS & LIFESTYLE / FILMS
Resort atmosphere, movement and a distinct sense of place.