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FASHION / 01.1

SHLOMIT MALKA

TWO-DAY CONTENT DIRECTION

Created for Shlomit Malka’s return to an active Israeli social presence after several years focused on her international career. Her agency commissioned two distinct shoot days: a long-term bank of natural, everyday Tel Aviv content, followed by an effortless high-fashion desert story that introduced Metzoke Dragot through Shlomit rather than presenting it as a conventional hotel campaign.

MY ROLE

Creative Direction · Photography · Content Planning

01 / THE BRIEF

Reintroduce Shlomit to an active Israeli social presence with enough varied material to publish over time.

02 / THE APPROACH

Two complementary worlds: an intimate day-in-the-life in Tel Aviv and an effortless high-fashion desert story at Metzoke Dragot.

03 / THE OUTPUT

Two shoot days · Social image bank · Fashion stills · Short-form films

04 / THE PURPOSE

Support a sustained return to Instagram while integrating the location through talent-led storytelling.

01

PROJECT ONE

DESERT / HIGH
FASHION EDITORIAL

Shlomit Malka desert fashion editorial
Shlomit Malka in desert light
Shlomit Malka high-fashion portrait
Shlomit Malka desert campaign
02

PROJECT TWO

TEL AVIV / SOCIAL
MEDIA CONTENT DAY

Shlomit Malka Tel Aviv social media shoot 1
Shlomit Malka Tel Aviv social media shoot 2
Shlomit Malka Tel Aviv social media shoot 3
Shlomit Malka Tel Aviv social media shoot 4
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Shlomit Malka Tel Aviv social media shoot 10
Shlomit Malka Tel Aviv social media shoot 11
Shlomit Malka Tel Aviv social media shoot 12
Shlomit Malka Tel Aviv social media shoot 13
Shlomit Malka Tel Aviv social media shoot 14
Shlomit Malka Tel Aviv social media shoot 15
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Shlomit Malka Tel Aviv social media shoot 19
Shlomit Malka Tel Aviv social media shoot 20
Shlomit Malka Tel Aviv social media shoot 21
Shlomit Malka Tel Aviv social media shoot 22
Shlomit Malka Tel Aviv social media shoot 23
Shlomit Malka Tel Aviv social media shoot 24