Launch a new Herzliya hotel for an intentionally exclusive, high-end audience.
HOTEL & LIFESTYLE / 03.1
THE YACHT BY FATTAL
LUXURY HOTEL LAUNCH
Launch content for a new Herzliya hotel positioned for a deliberately selective, high-end audience. Rather than making the property feel universally accessible, the photography borrowed from luxury fashion editorials — using styling, attitude and controlled compositions to establish exclusivity and make the hotel itself feel like part of the wardrobe.
MY ROLE
Creative Direction · Fashion Photography · Hotel Content
Photograph the property through the codes of luxury fashion rather than conventional accessible hospitality content.
Campaign stills · Fashion films · Hotel image library
Position the hotel as selective and aspirational, with the property functioning as part of the fashion story.
HOTELS & LIFESTYLE / FILMS
A luxury-fashion approach created to position the new hotel for an exclusive, high-end audience.
THE YACHT / STILLS
