a s a p.← ALL WORK

EDITORIAL / 02.3

GUY EITAN

INTERNATIONAL PORTFOLIO UPDATE

New fashion-led portfolio and social content created to support Guy Eitan’s ambition to expand his career internationally. The shoot moves beyond his familiar local image and builds a sharper, more versatile visual identity for introductions, representation and Instagram.

PROJECT UPDATE · ADDITIONAL CONTENT COMING SOON

MY ROLE

Creative Direction · Photography · Portfolio Development

01 / THE BRIEF

Refresh Guy’s portfolio and social presence ahead of a planned move toward international career opportunities.

02 / THE APPROACH

Move beyond his familiar local image with restrained styling, stronger fashion cues and a more versatile presence.

03 / THE OUTPUT

Portfolio stills · Social content · Fashion-led image bank

04 / THE PURPOSE

Create current material for international introductions, representation and Instagram.

CAMPAIGN FILM

Creative direction and social content.