Build demand before the physical clinic opened, then adapt the same platform to support an operating business.
LANDING PAGE / 05.1
ELARAAESTHETIC CLINIC
PRE-LAUNCH TO LEAD GENERATION
The first ELARA landing page launched before the clinic opened, using anticipation and a waiting list to build an audience and help fill the opening days in advance. After launch, the same digital experience was redesigned for an operating clinic: the waiting list became a consultation form and the content shifted from suspense to trust, services and conversion.
MY ROLE
Digital Strategy · Landing Page Design · Lead Generation
Begin with anticipation and a waiting list; after launch, shift the experience toward trust, services and consultation conversion.
Pre-launch page · Waiting list · Consultation form · Live clinic website
Bring qualified leads in before day one and continue converting interest into consultations after opening.
PROJECT NOTESTHE STORY
THE STORY
BEHIND THE PAGE.
ELARA’s landing page was developed as part of the launch process for a boutique medical aesthetics clinic. In its first stage, the website was designed as a dark, minimal Coming Soon page, featuring a dedicated waiting list that allowed potential clients to register and receive priority access once the clinic officially opened.
Following the launch, the website was adapted to reflect the next stage of the brand — both visually and functionally. The waiting list was replaced with a lead-generation form designed to encourage visitors to book an initial consultation call, with the goal of converting relevant leads into in-clinic consultations and treatments.
A dedicated management system was also integrated, allowing the business owners to view and manage registrations, analyze submitted data, and communicate with potential clients directly through the website.
To create a seamless connection between the website and ELARA’s wider digital presence, direct links to Instagram, Facebook, Google Maps, and email were integrated, making it easy for visitors to explore the brand, find the clinic, and get in touch.
ACCESSIBILITY, PRIVACY
& WEBSITE COMPLIANCE
All websites are developed with attention to the relevant accessibility, privacy, and legal requirements, including appropriate accessibility features, privacy policies, terms of use, and data-handling considerations where applicable.
These elements are incorporated into the website structure to create a digital experience that is not only visually strong and conversion-focused, but also professional, functional, and aligned with applicable website standards and regulations.