Document the launch of a new lab-grown diamond boutique and Einav Bublil’s role as the face of the brand.
BRANDS & CAMPAIGNS / 04.2
REEF JEWELRY
STORE LAUNCH & FOUNDER STYLING
Launch coverage for Reef Jewelry, a new lab-grown diamond boutique founded by Einav Bublil and her husband. The brief combined documentation of the store opening with focused fashion coverage of Einav’s launch look — capturing the event, the new retail space and the founder as the face of the brand.
MY ROLE
Event Direction · Photography · Founder Styling Coverage
Combine event reportage with focused fashion coverage of the founder, the styling and the new retail environment.
Launch films · Event coverage · Founder fashion content
Turn one opening night into a reusable bank of brand, PR and social material.
CAMPAIGN FILM
Creative direction and social content.